![]() One of its most famous models is the Cosmograph Daytona. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 19, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s. These innovations include their famous "Oyster" case - the world's first water resistant and dustproof watch case, invented in 1926 - and their "Perpetual" - the first reliable self-winding movement for wristwatches launched in 1933. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. ![]()
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